Main goals: Where? How? - reactivate - forgotten spaces - creating a fairy-tale story through a sequence of scenarios - provide a new purpose - places that nobody uses - spaces with an hidden potential - encouraging people to travel this path in order to know the end of the story - give another use
- producing an attractive and inviting atmosphere
Motto: SEED LIFE, bringing color into dark spaces. Fighting the monotony of the monochrome daily-routine with the healing power of colors. - same philosophy - same target Why at Fabrica? “The first thing that comes to mind when you speak about Benetton is color”
Example (a space at Fabrica with the above mentioned features)
During the day...
During the night...